Map Check-Ins Overview
Map Check-Ins helps you turn completed jobs into content you can publish across your connected platforms.
With one check-in, you can publish updates to:
Google Business Profile
your website widget
Facebook
Instagram
This makes it easier to keep your business active online using real work your team is already doing.
What this article covers
In this guide, you will learn:
what Map Check-Ins is
how to set it up
how to connect your business and platforms
how to create your first check-in
how to publish, schedule, and display check-ins on your website
What Map Check-Ins is for
Map Check-Ins is built to help you turn real jobs into useful content.
Instead of creating separate posts for every platform, your team can upload one check-in with a photo and short description, then send it to the places that matter most.
This helps with:
keeping your Google Business Profile active
showing real proof of work
adding fresh content to your website
staying consistent on social media
Quick setup overview
To get started, follow this order:
Set up your business profile
Connect your Google Business Profile
Activate your subscription
Add team members if needed
Create your first check-in
Connect other platforms if needed
Publish now or schedule for later
Set up your website widget if you want check-ins on your site
Step 1: Set up your business profile
Start by setting up the business information used across your check-ins.
Add your:
business name
address
phone number
website
categories or services
logo
Your logo can be used as a watermark on your check-ins.
This profile controls how your content appears across connected platforms, so it is important to keep it accurate.
Best practice
Make sure your business information matches your Google Business Profile as closely as possible.
Step 2: Connect your Google Business Profile
Before you can publish check-ins to Google, you need to connect your Google Business Profile.
Open the platform and go to the Google Business Profile connection area. Click Connect Account and follow the sign-in steps.
Choose the Google account that manages the correct business listing.
Once connected, you can publish check-ins directly to Google Search and Maps.
Important
Always use the Google account that actually manages the business profile. If you sign in with the wrong account, the correct listing may not appear.
Step 3: Activate your subscription
Map Check-Ins requires an active subscription for each business you want to use.
If the business has not been activated yet, subscribe first before trying to create or publish check-ins.
Once the subscription is active, that business is ready to use inside Map Check-Ins.
Step 4: Add your team
If more than one person will be creating check-ins, add your team members to the account.
This is useful for businesses with office staff, field teams, or multiple locations.
Common roles may include:
Employee, can create check-ins
Admin, can manage users and settings
This helps keep content flowing from the field without relying on one person to do everything.
Step 5: Create your first check-in
Open the dashboard and click New Check-In.
Then fill out the main fields:
location
description
photos or videos
client information, if used by your team
When everything is ready, click Publish.
A good first check-in should be simple. Use one real photo, a short description, and the correct location.
Writing descriptions
Your description should sound like a real job update, not an ad.
Keep it clear and simple.
A good description usually includes:
what service was completed
where the work happened
what problem was solved
the result
Example:
Completed AC replacement for a home in Riverside. The old system was not cooling properly. Installed the new unit, tested airflow, and made sure everything was working correctly.
If you use the Write with AI option, review the text before publishing and make sure it matches the actual job.
Step 6: Choose where the check-in should publish
Select the platforms you want to use for that check-in.
Available options may include:
Google Business Profile
Facebook
Instagram
Website Widget
You can choose one or multiple platforms depending on your workflow.
Google Business Profile is usually the most important one to connect first.
Step 7: Add reviews if needed
Inside the website section, you may have the option to include a review with the check-in.
You can either:
import a review from Google Business Profile
add a manual review
If using a manual review, the fields may include:
rating
reviewer name
comment
reply
This is optional, but it can help add extra trust to the website version of the post.
Step 8: Publish now or schedule for later
When your check-in is ready, you can either publish it immediately or schedule it for later.
Use Publish if you want the post to go live right away.
Use Schedule Post if you want to choose a future date and time.
Scheduling is useful when:
the office team prepares content in advance
posts need to be reviewed first
you want to spread content out over time
Step 9: Add check-ins to your website
If you want your check-ins to appear on your website, set up the website widget.
Go to the Widget section and create a widget.
You may be able to customize:
layout
map display
check-in design
Once ready, copy the embed script and add it to your website.
This turns your website into a live feed of real work your team has completed.
What a successful setup looks like
Once setup is complete, you should have:
your business profile ready
Google Business Profile connected
your subscription active
your team added, if needed
your first check-in published
your website widget connected, if used
Common mistakes to avoid
Using the wrong Google account
Always connect the account that actually manages the business listing.
Writing descriptions like ads
Check-ins work better when they sound real and specific.
Using weak photos
Use real job photos that clearly show the work.
Publishing under the wrong business
Double-check the selected business before posting.
Skipping the website widget setup
If you want check-ins on your website, make sure the widget is created and embedded correctly.
Quick recap
Map Check-Ins helps you publish real job updates across your connected platforms.
The basic setup is:
set up your business profile
connect Google Business Profile
activate your subscription
add your team if needed
create your first check-in
choose your platforms
publish now or schedule for later
add the widget to your website if needed
Once this is set up, your team can turn completed jobs into consistent content without adding a lot of extra work.





