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Local SEO Heatmap View

Local SEO Heatmap View

The Local SEO Heatmap view is where you manage your scans, review ranking results, and work with heatmap data inside Rank Tracker.

This is the main working area for scan results.

Use it to run new scans, filter existing heatmaps, export data, and manage each keyword scan from one place.

What this article covers

In this guide, you will learn:

  • what the Local SEO Heatmap view is for

  • how the page is laid out

  • how to access Run a Scan

  • how to adjust pins before starting a scan

  • how to use the heatmaps table

  • what each filter and column means

  • how bulk actions and row actions work

  • what the View button opens

What this view is for

The Local SEO Heatmap view is the main Rank Tracker workspace for scan results.

Use it to:

  • run new scans

  • review existing heatmaps

  • filter businesses and keywords

  • check average scores

  • edit, pause, or delete scans

  • open the full heatmap for a specific keyword

If the My Businesses view is the business-level dashboard for Rank Tracker, the Local SEO Heatmap view is the scan-level dashboard.

Page layout

The Local SEO Heatmap view usually includes:

  • Run a Scan button

  • filters

  • Export button

  • heatmaps table

  • row actions

  • View button

This layout is built to help you move quickly between setup, results, and scan management.

Run a Scan

Use the Run a Scan button to create a new heatmap scan.

This opens the scan setup flow where you choose:

  • business

  • grid size

  • mile range

  • scan frequency

  • time

  • keywords

For full step-by-step instructions, see the Run Your First Scan article.

Adjust pins before running a scan

Before you start a scan, you can adjust the grid by clicking on pins and removing any points you do not want to measure.

This is useful when pins land in places that do not make sense for tracking, such as:

  • water

  • lakes

  • rivers

  • empty land

  • areas outside the market you want to measure

Removing those pins helps keep the scan focused on real search areas that matter to the business.

A simple rule is this: if a person would not realistically search from that location, it usually does not need to stay in the grid.

Heatmaps table

Below the scan setup area, you will find the heatmaps table or list.

This is where all saved or scheduled heatmaps appear.

Each row represents one heatmap scan, usually tied to:

  • one business

  • one keyword

This table helps you review and manage your existing scan data without having to open each heatmap one by one.

Filters

At the top of the table, you can usually filter the results.

Common filters include:

  • Business

  • Keywords

  • Avg. Score

Business

Use this filter to show scans for one business only.

Keywords

Use this filter to narrow the table to a specific keyword.

Avg. Score

Use this filter to sort or narrow scans based on average ranking performance.

These filters are especially useful if you manage multiple businesses or track many keywords.

Export button

Use the Export button to download heatmap data.

This is useful when you want to:

  • review data outside the platform

  • share ranking data with your team

  • send results to a client

  • keep a record of scan performance

Table columns

The heatmaps table includes columns that help you understand each scan at a glance.

Business

Shows the business tied to that heatmap.

Keyword

Shows the keyword being tracked.

Avg. Score

Shows the average score for that keyword across the full grid.

This gives you a quick summary of how the business is performing across the selected area.

Last Scan / Settings

Shows details about the latest scan and its setup, such as:

  • when it last ran

  • the grid size

  • the mile range

This helps you understand how that heatmap was generated.

View

Opens the full heatmap for that business and keyword.

This is where you go when you want to see the full grid, pin-by-pin rankings, and more detailed scan data.

Checkbox selection

Each row may include a checkbox at the start.

Use checkboxes to select one or more heatmaps at once.

This is useful when you want to manage multiple rows together instead of doing everything one by one.

Bulk actions

When multiple rows are selected, you may be able to apply actions in bulk

.

This helps save time when managing several heatmaps at once.

Bulk editing is especially useful when:

  • updating multiple scans

  • pausing several heatmaps

  • deleting old scans in one step

Three dots menu

At the end of each row, you will usually see a three dots menu.

This menu gives you row-level actions such as:

  • Edit

  • Pause

  • Delete

Edit

Use this to update the scan settings for that heatmap.

Pause

Use this to stop a scheduled or recurring scan without deleting it.

Delete

Use this to permanently remove the heatmap from the list.

Be careful with Delete. If you still need that scan data, make sure it has been exported or reviewed first.

View button

Use the View button to open the full heatmap.

This takes you into the detailed scan view for that business and keyword.

Inside the full heatmap, you can review:

  • the ranking position at each pin

  • how visibility changes across the area

  • which areas are strong or weak

  • the full picture behind the average score

If you want more than the summary table, this is where you go.

Why this view matters

The Local SEO Heatmap view is where Rank Tracker becomes useful in practice.

It is not just a list of scans. It is the place where you:

  • create heatmaps

  • clean up scan areas

  • review rankings

  • manage existing scans

  • open the full data behind each keyword

This is the main working view for day-to-day Rank Tracker use.

Quick recap

The Local SEO Heatmap view helps you manage and review heatmap scans.

Use it to:

  • run a new scan

  • remove pins before scanning if they land in areas you do not want to measure

  • filter scans by Business, Keywords, or Avg. Score

  • export heatmap data

  • review table columns

  • use checkboxes for bulk actions

  • open the three dots menu for Edit, Pause, or Delete

  • click View to open the full heatmap

If My Businesses is the business-level view, Local SEO Heatmap is the scan-level view.

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