Local SEO Heatmap View
The Local SEO Heatmap view is where you manage your scans, review ranking results, and work with heatmap data inside Rank Tracker.
This is the main working area for scan results.
Use it to run new scans, filter existing heatmaps, export data, and manage each keyword scan from one place.
What this article covers
In this guide, you will learn:
what the Local SEO Heatmap view is for
how the page is laid out
how to access Run a Scan
how to adjust pins before starting a scan
how to use the heatmaps table
what each filter and column means
how bulk actions and row actions work
what the View button opens
What this view is for
The Local SEO Heatmap view is the main Rank Tracker workspace for scan results.
Use it to:
run new scans
review existing heatmaps
filter businesses and keywords
check average scores
edit, pause, or delete scans
open the full heatmap for a specific keyword
If the My Businesses view is the business-level dashboard for Rank Tracker, the Local SEO Heatmap view is the scan-level dashboard.
Page layout
The Local SEO Heatmap view usually includes:
Run a Scan button
filters
Export button
heatmaps table
row actions
View button
This layout is built to help you move quickly between setup, results, and scan management.
Run a Scan
Use the Run a Scan button to create a new heatmap scan.
This opens the scan setup flow where you choose:
business
grid size
mile range
scan frequency
time
keywords
For full step-by-step instructions, see the Run Your First Scan article.
Adjust pins before running a scan
Before you start a scan, you can adjust the grid by clicking on pins and removing any points you do not want to measure.
This is useful when pins land in places that do not make sense for tracking, such as:
water
lakes
rivers
empty land
areas outside the market you want to measure
Removing those pins helps keep the scan focused on real search areas that matter to the business.
A simple rule is this: if a person would not realistically search from that location, it usually does not need to stay in the grid.
Heatmaps table
Below the scan setup area, you will find the heatmaps table or list.
This is where all saved or scheduled heatmaps appear.
Each row represents one heatmap scan, usually tied to:
one business
one keyword
This table helps you review and manage your existing scan data without having to open each heatmap one by one.
Filters
At the top of the table, you can usually filter the results.
Common filters include:
Business
Keywords
Avg. Score
Business
Use this filter to show scans for one business only.
Keywords
Use this filter to narrow the table to a specific keyword.
Avg. Score
Use this filter to sort or narrow scans based on average ranking performance.
These filters are especially useful if you manage multiple businesses or track many keywords.
Export button
Use the Export button to download heatmap data.
This is useful when you want to:
review data outside the platform
share ranking data with your team
send results to a client
keep a record of scan performance
Table columns
The heatmaps table includes columns that help you understand each scan at a glance.
Business
Shows the business tied to that heatmap.
Keyword
Shows the keyword being tracked.
Avg. Score
Shows the average score for that keyword across the full grid.
This gives you a quick summary of how the business is performing across the selected area.
Last Scan / Settings
Shows details about the latest scan and its setup, such as:
when it last ran
the grid size
the mile range
This helps you understand how that heatmap was generated.
View
Opens the full heatmap for that business and keyword.
This is where you go when you want to see the full grid, pin-by-pin rankings, and more detailed scan data.
Checkbox selection
Each row may include a checkbox at the start.
Use checkboxes to select one or more heatmaps at once.
This is useful when you want to manage multiple rows together instead of doing everything one by one.
Bulk actions
When multiple rows are selected, you may be able to apply actions in bulk
.
This helps save time when managing several heatmaps at once.
Bulk editing is especially useful when:
updating multiple scans
pausing several heatmaps
deleting old scans in one step
Three dots menu
At the end of each row, you will usually see a three dots menu.
This menu gives you row-level actions such as:
Edit
Pause
Delete
Edit
Use this to update the scan settings for that heatmap.
Pause
Use this to stop a scheduled or recurring scan without deleting it.
Delete
Use this to permanently remove the heatmap from the list.
Be careful with Delete. If you still need that scan data, make sure it has been exported or reviewed first.
View button
Use the View button to open the full heatmap.
This takes you into the detailed scan view for that business and keyword.
Inside the full heatmap, you can review:
the ranking position at each pin
how visibility changes across the area
which areas are strong or weak
the full picture behind the average score
If you want more than the summary table, this is where you go.
Why this view matters
The Local SEO Heatmap view is where Rank Tracker becomes useful in practice.
It is not just a list of scans. It is the place where you:
create heatmaps
clean up scan areas
review rankings
manage existing scans
open the full data behind each keyword
This is the main working view for day-to-day Rank Tracker use.
Quick recap
The Local SEO Heatmap view helps you manage and review heatmap scans.
Use it to:
run a new scan
remove pins before scanning if they land in areas you do not want to measure
filter scans by Business, Keywords, or Avg. Score
export heatmap data
review table columns
use checkboxes for bulk actions
open the three dots menu for Edit, Pause, or Delete
click View to open the full heatmap
If My Businesses is the business-level view, Local SEO Heatmap is the scan-level view.




